Services
Marketing can mean a lot of different things, and it's not always obvious where to start. Here's how I can help, broken down so you can see what fits your business right now.
Brand & Marketing Review - Project
Sometimes the most useful thing I can do is take a proper look at where you are right now. You'll come away with a few quick wins you can act on immediately, alongside an in-depth review of every area of your marketing, broken down clearly so you know exactly where to focus. Delivered as a PDF you can keep and refer back to, with a full walkthrough on a call.
Campaign & Launch Strategy - Project
If you've got a big moment coming, a launch, a new collection, a key seasonal push, I'll lead the strategic and creative thinking behind it, aligned to make sure you hit your commercial goals, not just look good doing it. You and your team handle the doing, I make sure the plan itself is sharp, considered, and built around what your customer actually needs to hear.
Content & Social Strategy - Project or Ongoing
Knowing what to post, and when, is one of the hardest parts of running a brand day to day. I'll build you a clear direction, a content calendar, and creative briefs you or your team can simply pick up and run with. Available either way, depending on business needs.
Social Media Management - Ongoing
For brands who'd rather someone else was actually running their accounts day to day. I'll handle the posting, the replies, keeping everything consistent, so it's properly looked after, one less thing sitting on your to-do list. This ongoing package includes a monthly reporting call, so you always know how things are going.
Email Marketing - Ongoing or Project
Email is often the most overlooked part of a marketing plan, but it's usually where the easiest wins are. I'll build the strategy behind your welcome flow, abandoned cart sequence and regular campaigns, and write copy that people actually want to open. Available either way, depending on business needs.
Website & Ecommerce Direction - Project
Your website should tell your brand's story just as clearly as anywhere else, from the homepage through to individual product pages. I'll build the project brief for your developers to work from, or bring in my own trusted network if you need one, and make sure the storytelling, the USP, and the customer journey all work together, so nothing gets lost between someone browsing and someone buying.
Ongoing Marketing Support - Ongoing
If you're not quite ready for a full-time senior marketing hire, but could really use one, think of this as that role, without the full-time commitment. I'll oversee your marketing across social, email, your website, collaborations and partnerships, and more, setting direction, making decisions, and keeping it all moving forward.
After years of being inside a brand, I understand that your needs might not fit so neatly into one of the above. These are only a guide to what I can offer. I work with all my clients on tailoring projects and retainers specifically to what their business needs, so please get in touch and we can chat about what will work for yours.