About

My first job, at sixteen, was in a wedding dress shop in the village where I grew up. I didn't plan it that way, but I've been in or around bridal ever since.

I interned with Charlotte Mills in 2016. What started there grew, over the following years, into leading the brand's entire marketing function: storytelling, campaigns, launches, PR and events, working closely with the founder on every part of how the brand showed up in the world. I was eventually promoted to Managing Director.

Now based in Cheshire, working with founder-led brands across bridal, jewellery and lifestyle.

Emma MacLachlan, marketing consultant for bridal and jewellery brands

Let’s Chat

Tell me a bit about your brand and what's on your mind, whether that's a specific project, ongoing support, or you're honestly not sure yet what you need. We'll figure out what actually fits from there.

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View fullsize Every bridal boutique has almost the exact same origin story. A bride who didn’t find what she needed, so she built it herself. It’s a powerful story. Most brands just don’t take it far enough. The real difference isn’t in
View fullsize This is what my camera roll looks like after last weeks shoot 🤎 Studio @maison.twentyseven
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View fullsize I’ve always found it interesting that so much bridal marketing tells one love story. The proposal.
The aisle.
The first dance. But some of the most meaningful moments happen long before any of that. They’re in the hotel room while ever
View fullsize There’s a question I keep coming back to when I look at the brands that stay with me. It’s not about the aesthetic. The brands I remember most have something underneath the surface. A point of view, a reason for existing that goes beyond
View fullsize A slightly different post from me today. I watched Every Year After, Prime Video’s adaptation of Every Summer After, and something about it didn’t sit right. Every scene was there. Every plot point. The story, technically, was all prese