I'm pleased to share that my article, Know Your Brand, Tell Your Story, was featured in the September/October 2026 edition of Bridal Buyer magazine.
Written for independent bridal retailers, the article explores the importance of building a clear brand identity, understanding your customer and communicating what makes your business different.
Drawing on my experience working within the bridal industry, I've put together a practical 10-step guide to help retailers take a fresh look at their positioning, refine their messaging and tell their brand story with greater confidence.
Part one is now available to read online, with part two coming soon.
